Posts tagged ‘BBC and U2’

February 28, 2009

U2 = PR

With the recent surge in publicity over the last couple of weeks, U2 are without doubt the most successfully marketed band of our intensely media driven society. Yesterday was the nadir of U2 publicity with the band featuring on three different radio shows – Radio 1 with Jo Whiley, Radio 5 with Simon Mayo and Radio 2 with Chris Evans. Not only that, they also played live twice during the day – BBC Radio Broadcasting House Theatre followed by a Friday night rush hour gig on the roof – which was broadcast live on digital, radio and the Internet – not a bad days work for the masters of publicity.
It seems we can’t escape U2 at the moment – what with an appearance on Jonathon Ross, a whole culture show dedicated to them, a very large feature in Q magazine and Observer Music monthly, along with an interview with Adam Clayton in Mojo.

Of course U2 have always embraced the media, learning how to play the game earlier in their career –  the whole Zooropatour was a culturalcelebration of the multimedia age.  Though without so much mainstream coverage would they be celebrated as the most influential band of the last 25 years? No one can deny their talent, but has it been greatly exaggerated by their media savvy, which has led to the wide exposure.  Their musicalinfluence has manifested among the younger bands, but so has their media relations ideology – they have become the perfect blueprint for any band seeking to maximise publicity potential – see The Killers, Coldplay, Razorlight et al.

Is their greatness mythologised by their desire to remain relevant in a media saturated landscape?

I thought I’d add to the media stampede by featuring my own small bit of U2 publicity – just to help them along a little bit more!  It seems the BBC weren’t so generous.

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