U2 to finally play Glastonbury

Michael Eavis has finally got his wish!    For years he’s been trying to entice the Irish super-group to Worthy Farm with little effect, now he’s finally landed the deal in conjunction with Glastonbury’s 40th anniversary.    Great timing and an excellent result for both parties in more ways than one…….this is the ultimate collision of the music super-brand – most famous, commercially succesful music festival in the world teams up with the biggest, most globally recognised band in the world…….Well not quite…..Since U2 released ‘No line on the horizon’ they’ve seen their world domination falter and diminish quite rapidly – the album has been their slowest selling  in the last decade, even with all the blanket publicity and exposure it received.    As a live draw their massive popularity has frayed around the edges – Wembley Stadium failed to sell out both nights until a few weeks before the concert and tickets were selling on ebay for less than their face value!   This never happened to Muse or The Foo Fighters at Wembley…..Muse recently sold out their latest show at Wembley in 12 minutes.
Maybe the public feel U2 publicity fatigue – or maybe the younger, more relevant bands around have stolen their thunder and their marketing ideas. Whatever the case Glastonbury 2010 feels like the perfect opportunity to remind everyone that they’re still here!

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