Reading Festival leaves the metal behind

In what was the last big festival announcement for the summer, Reading Festival revealed its hand to a slightly surprised audience.  The fact that there is not one heavy rock band headlining will disappoint many but the fact remains that in these incredibly competitive times it is vital for a festival to offer a competitive advantage, especially as punters are keeping a closer eye on their funds.  KOL are clearly famous enough to be headlining – as shifting units is a pre-requisite for getting people through the gates – there has been no-one better than that during the last twelve months – even though they are appearing just about everywhere at the moment.  Arctic Monkeys and Radiohead on the other hand are playing no where else in Britain throughout the summer, which offers Reading quite a strong USP and after the Arctics incendiary performance there in 2006, coming on before Muse on the Saturday night, who can deny them a place at the summit.   No words can describe the brilliance of a Radiohead performance – expect this one to be truly memorable.                                                              

While many fans may scoff at the mainstream – safe presence of these three bands at least they are all sticking to the one partner this summer –
With too many festivals clogging up the English summer there is clearly not enough bands to go round – Glastonbury’s three headliners can be seen flirting withHyde Park the same weekend – (Blur the following) while Neil Young is whoring it with the Isle of Wight as well. 

This exclusivity is hard to come by in a crowded market place – many European and American festivals don’t have the same problem because of less festivals and larger distances between each one. Britain is oversubscribed and yet there are still festivals appearing for the first time – Sonisphere at Knebworth Park has emerged as a heavy rock competitor for Download, which is probably why Reading felt it had to re-adjust its position yet again to remain a significant  feature of the festival calender.  It’s probably the reason why its been rocking since 1971.

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