Archive for February 18th, 2009

February 18, 2009

Pop goes the brand

It was bad enough seeing Johnny Rotten on butter commercials – though he’s always been honest about his lack of artistic integrity – Duffy peddling Diet coke so early in her career and Groove Armada using their songs to promote Bacardi – but to see Iggy Pop appear on the side of double decker buses advertising car insurance is too much to bear…….Whatever next, Morrissey advertising Durex!!! – although after his appearance on BBC’s The One Show, I now feel anything is possible with him too.. But how could the godfather of Punk reduce his legendary and riotous rock n’ roll lifestyle to a pitiful insurance ad, surely he doesn’t need the money……..The scary thing is this is only the tip of the iceberg, with artists albums sales plummeting mg mt companies, record labels, agents et al are all looking at extra avenues to make up the shortfalls, expect to see a whole slew of artists advertising banal products over the next few years.